OUR STORY
Reimagining coffee waste for industry.
Grounds Up is a Belgian company that collects, processes and certifies spent coffee grounds into high-performance industrial raw materials.
OUR MISSION
Full valorisation of spent coffee grounds
Belgium alone generates over 120,000 tonnes of spent coffee grounds every year. The vast majority ends up in landfill or incineration. We exist to change that — by transforming this biomass into certified raw materials for industry, creating economic value while closing the loop on organic waste.
OUR VALUES
What drives us
Circular Economy
We believe waste is a design flaw. Every material we produce closes a loop.
Scientific Rigour
Our materials are certified, tested and documented to industrial standards.
Sustainability First
Environmental impact drives every decision — from collection to delivery.
Local Impact
We operate in Belgium, creating local value from local waste streams.
MILESTONES
Our journey
Grounds Up founded in Belgium
First HORECA collection partners onboarded
Processing facility operational
First certified materials delivered to industry
Artowa and Navero consumer brands launched
50 tonnes annual processing capacity reached
NaveRo becomes a go-to sustainable cup for businesses
Artowa designs enter premium circular interiors
Circular products adopted by leading brands
Want to know more?
Explore our impact, our brands, or get in touch directly.